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Everest helps you live your dreams and achieve personal goals. Everybody's got their Everest. Climb yours.

Choose your hard

Waking up at 6.30am to exercise is hard.
Waking up at 8am seems easy, by comparison.

Resisting the temptation to eat sweets is hard.
Indulging in a cookie at lunch seems easy, by comparison.

Staying up late to get every last detail right is hard.
Heading home when it’s “good enough” seems easy, by comparison.

Saving money is hard.
Swiping the card seems easy, by comparison.

Telling truth by admitting wrong is hard.
Letting it go unaddressed seems easy, by comparison.

It’s hard to do the right thing.

But it’s even harder to do the wrong thing.

It’s even harder to realize you’re out of shape, when you could be feeling energized, fit and strong. It’s even harder to feel unhealthy and overweight, when you could feel trim and healthy. It’s even harder to be good, when you know you could be great. It’s even harder to get by month-to-month, when you could be secure. It’s even harder to come to terms with your own guilt, than to own up and regain your honor.

It turns out that every choice has two consequences: pain and pleasure.

Beware the pleasure before pain.

Choose your hard.



Francis Pedraza

Francis Pedraza is a Co-Founder and the CEO of Everest. He wanted to share: “Credit goes to my sister, Leila Pari, for sharing this insight during a late night drive in Hollywood. Thanks for the inspiration, sis!”